Tips & Advice for League Administrators



ACTIVE Network works with thousands of local baseball and softball programs to improve efficiencies and increase participation in these sports. Throughout our experience working with local leagues like yours, we have learned a lot about the marketing approaches that have proved to be successful.

In this handbook, we’ll go through six main areas of marketing and how you can use them to promote your league. Whether you are trying to get more players involved in your league, looking to create stronger email or social media communications, or just want to build some consistency in your marketing efforts, this guide will serve as useful resource.

Table of Contents:

  1. Messaging Tips
  2. Website Utilization
  3. Online Marketing Tactics
  4. Social Media Best Practices
  5. Email Marketing How-To’s
  6. The Top 6 of Offline Marketing