ActiveSports newsletter: the latest news, marketing tips, webinars and more!
Visit ActiveSports.com
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SportsBytes: eNewsletter for Sports Administrators
Welcome to the second edition of SportsBytes, our online client newsletter for sport administrators, league organizers, board members and staff volunteers.
Last month, we introduced our "Go Green for the Team" discount program offering discounts up to 15%. We're delighted to share that many of you put the challenge to "think green" before your boards, staffs, parents and participants and have committed to 100% online registration for your coming seasons!
Based on the above response, we are pleased to announce the launch of our eMarketing Center designed to provide you with the marketing and promotion tools to help your organization meet your 100% online pledge.
We welcome your feedback on the eMarketing Center as well as the tools and support we provide your organization as your technology and marketing partner of choice.
We look forward to hearing from you.
Scott Leder
General Manager, ActiveSports
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Learn about The Active Edge
In This Issue:
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eMarketing Center Launch Scheduled For October
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Beginning in October, ActiveSports clients will have unlimited access to our eMarketing Center. Here you'll find professionally-designed templates; marketing tools and instructional videos to help you create colorful and eye-catching flyers, mailers and posters to promote registration for your programs, events and activities.
Want to learn more...sign up for this month's complimentary webinar.
- Take a tour of the eMarketing Center to see all the great resources available to you
- Learn how you can easily customize the templates - change background colors, add your logo, photos, or use the royalty-free artwork provided
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Little League® Baseball and Softball Launches New Website
Receives more than 4.3 Million Page Views during the Little League World® Series
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During the 2008 Little League® World Series held August 15-24th, the new Little League Online site received over 4.3 million page views. Built exclusively within the Active Content Manager (ACM) Website platform, the completely custom Website features advanced functionality including Search, Blogs, Countdown Clock, Calendar, Multi-Level Navigation, Digital Asset Gallery and Custom Backdrop.
With point-and-click functionality, similar to those in popular word processing software, the staff at Little League headquarters will be able to easily update and expand the new site without a web master or programming experience.
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Visit Little League® Online!
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Date: Wednesday, September 24th
Time: 10:00 AM Pacific Standard Time (PST)
Cost: Complimentary
Presenters:
Emily Nesselroad, Business Manager, Active Rewards
Yvonne Hunt, Sr. Marketing Manager, ActiveSports
Think there are not enough hours in the day to effectively promote your sports programs to players, participants or parents? Word of mouth is okay but is it enough?
This no cost webinar will introduce you to free promotional and marketing tools available exclusively to clients that can help you increase awareness and participation in your various sports programs. Topics include:
- No cost promotional opportunities available through Active
- Tools of the Trade - Active's eMarketing Center*
- How to make the most of your Website to promote registration
*The eMarketing Center is available exclusively to clients at no charge and features professionally-designed templates, how-to guides, marketing and promotional tips and more.
Register for this complimentary webinar now
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Marketing & Promotion Tips |
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Conestoga Youth Lacrosse
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League Name: Conestoga Youth Lacrosse
Location: Wayne, PA
Website URL: www.cylax.com
Active Client Since: 2006
Yearly Registrations: 450
Contact: Mark Frisina
Role: President
[ActiveSports] has streamlined our registration process and given us all of the tools that we need to organize all of the teams for Conestoga Youth Lacrosse. The time savings along with the accuracy of the information are HUGE benefits that were a nice added surprise; plus we only have to process a few checks versus 450 in the past.
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Kelly Conti, Account Manager - Sports, Major Accounts
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What do you do?
As an Account Manager, I am responsible for overseeing several of our national client partnerships including Little League Baseball®, the NFL, Pop Warner Football, USA Hockey, and Dixie Youth Baseball and Softball. Each account has different goals, so I am constantly kept on my toes identifying the best Active has to offer whether our technology, sponsorship and marketing opportunities or special partner programs.
One of the best parts of my job is having the chance to meet the kids and parents participating in our clients' championship events like the Little League World Series. From the crowds of people from all parts of the world to the Challenger game for the kids with special needs-it was just an amazing experience! As a sports fan and parent, I'm thrilled to have a job that allows me to take part in a "once in a lifetime" event for so many kids and their parents.
What keeps you busy outside of work?
My seven year old son keeps me extremely busy playing baseball, football and basketball throughout the year. We're always on the go running to practice or to games. However, growing up in a baseball family, it's in our genes! We're huge fans of the New York Mets and we travel to New York at least twice a year to attend games.
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ActiveSports, a part of Active Network, provides industry-leading online registration, team/club/league management, and marketing solutions to over 10,000 participatory sports organizations. Our Web-based tools empower administrators of athletic organizations and events to reduce costs and simplify the management of their sports programs and activities. For more information, visit www.ActiveSports.com. |
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