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ActiveSports newsletter: the latest news, marketing tips, webinars and more
Visit ActiveSports.com
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SportsBytes: eNewsletter for Sports Administrators
Welcome to the October issue of SportsBytes, our online client newsletter for sport administrators, league organizers, board members and staff volunteers.
In August, ActiveSports began hosting monthly webinars showcasing new product features and offering insight, guidance and tips for organizers, administrators and volunteers to stay "in step" with limited resources. We appreciate your participation and especially your feedback on the topics you would like to see in the future.
In October and November, we will showcase the latest enhancements to ClubReg, our integrated online registration and league management solution. Each session is designed to address the unique league/club management needs faced by soccer, baseball and football administrators. We hope you can join us to learn first-hand how ClubReg can help you better manage your upcoming season.
We welcome your ideas for future webinar topics and invite you to view past webinar recordings.
ActiveSports Team
ActiveSports@ActiveNetwork.com
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Learn about The Active Edge
In This Issue:
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Tournament Management Software
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Free Marketing Templates
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Clients may now request their unique login credentials for the new eMarketing Center which provides you with free marketing tools and templates to promote awareness and registration for your sports programs, camps, leagues and tournaments.
Click here to get started.
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ClubReg – Integrated Online Registration and League Management
Tools for
Soccer Administrators
Register now
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Date: Thursday, October 30th
Time: 9:00 - 10:00 AM Pacific Standard Time (PST)
Cost: Complimentary
Eliminate Paperwork...Reduce Workloads....Minimize Hassles
Learn How ClubReg Can Simplify Your Registration and League Management for Your Registrar, Volunteers, Parents and Participants!
- Streamline administrative workloads with online registration and integrated league management tools
- Accomplish more in less time with robust league management tools including team formation, document management, and volunteer assignments plus more…
- Simplify registration for returning participants, siblings and parents with family-based account profiles
- Improve fee collection, payment processing, fiscal management and reporting
- Enhance outbound communications with our easy-to-use HTML broadcast e-mail tool
Register now for this informative Webinar!
November Line-up
November 13 - ClubReg for Baseball Administrators
November 18 - ClubReg for Football Administrators
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Marketing & Promotion Tips |
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Is your Web site URL or domain name easy to remember?
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Most directories, including Google, give key words found within a Web site URL or domain address a higher weighted value in returning search results. Your domain name is simply your web address (www.yourname.com or www.yourname.org, www.eteamz.yourname.com) and is one of the most important ways that potential players and participants will locate your Web site.
Why should you care?
Over 17,000 Web site domains are being added to the Internet DAILY.
Acronyms, common words, including city or regional names, sports, and nouns like team, league, club or camp, etc. mean your Web site faces immense competition for the individuals seeking sports programs like yours.
What’s the big deal?
The # 1 activity on the Internet today is people gathering purchase information (US Dept of Commerce).
Word of mouth is great; but can you rely solely on referrals to support and build your sports programs?
Not convinced?
There are approximately 100+ million online users in North America; and nearly 60% use the Internet to make online purchases (USCI).
If you’re not leveraging your Web site as a cornerstone of your marketing and promotion efforts, you may be missing out. Worse of all, participants may be missing out on your programs.
Next Month: Are You Promoting Your Web site Effectively?
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Tennis on Campus
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The USTA’s Tennis On Campus program is designed to provide college students opportunities for team camaraderie, social networking, and rivaled competition through co-ed and team-based play, regional and national championship competitions.
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"The USTA’s Tennis On Campus program has experienced phenomenal growth over the last five years. Now, with tennisoncampus.com, we will be able to engage and connect more easily with our Tennis On Campus leaders and participants. The Web site will provide the latest program information, but more importantly, it will enhance the overall Tennis On Campus experience."
Kurt Kamperman,
Chief Executive, Community Tennis
United States Tennis Association |
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Sonoma Valley Soccer
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League Name: Sonoma Valley Soccer
Location: Sonoma Valley, CA
Website URL: www.sonomasoccer.org
Active Client Since: 2007
Yearly Registrations: 600
Contact: Eran Glago
Role: Registrar
"Our goal was to get 10% of our parent-base to switch to registering their players online with ClubReg this year. We thought we would have to drag them kicking and screaming, but as word spread how easy it was to use, we were amazed to find that fewer and fewer people came to our walk-in sessions! We ended up with about a third of our league successfully using your program, in our first year! Not only did this cut down on volunteer time we needed to process registrations, but with parents typing in their own data, our database became much more accurate."
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Greg Lopez, Industry/Account Manager - Baseball & Soccer
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As an Account Manager, I work with youth and adult baseball and soccer league/club/tournament directors throughout California and Texas. I ensure my clients’ online registration is setup proficiently while providing them guidance on how to effectively market their sports programs and events. I consult with customers on technology upgrades and tailored marketing solutions. As the Baseball Industry lead, I spearhead the company’s efforts to build awareness and create a vision for our technology and marketing solutions. What I enjoy most is working with my clients on a personal level to help them eliminate time-intensive processes so they can focus their time on making their programs fun and rewarding. The fast-paced environment at Active has kept me energized and focused on new challenges for over 9 years and counting.
Outside of work I enjoy spending time with my family, reading, working out, jogging, gardening, playing guitar, photography and staying current on professional sports. My son is involved in baseball, basketball and flag football; my daughter is into dance and tap --no team sports for her--so we stay pretty busy as a family. As a San Diego native, I've been involved with sports from a very young age, competed in track and cross country in college (Go Lumberjacks!), and am a loyal Padres fan. One of my most memorable sports experiences was running the Boston Marathon in 1995. Most recently I attended the Little League Baseball World Series in Williamsport, PA and was completely energized by the positive, family-oriented atmosphere. It's an amazing event that I encourage any sports fan to attend.
E-mail Greg
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ActiveSports, a part of Active Network, provides industry-leading online registration, team/club/league/camp/event management, and marketing solutions to over 10,000 participatory sports organizations. Our Web-based tools empower administrators of athletic organizations and events to reduce costs and simplify the management of their sports programs and activities. For more information, visit www.ActiveSports.com. |
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